How Sanjana became an entrepreneur to start “Artism” at the age of 17?
MYPENCILDOTCOM: We would love to know about you, tell us something about yourself and how you got into interior designing in the first place ?
SANJANA NAGENDRAN: WhenI started my journey I was just 17 years old. I started as a freelancer. I am a very practical person and believe in real life experience rather than just theoretical knowledge. I also own a YouTube channel , where I educate on topics such as interiors & business knowledge. I chose interior design as every home is a space where we get back after a hectic day. The interior in your space can lift your mood and make you feel comfortable .To conclude my journey it was not an easy one, but I would thank my younger self who had faith and hope in me whereas now I’m 23 years old with ample of experience and have won awards such as South Indian women’s achiever’s award , forever women’s achiever award & Indian women’s achiever’s award of 2020-2021.and I have been published on startup times and I’m globally recognized now google.
Entrepreneur Journey to “Artism” ?
MYPENCILDOTCOM: What is “Artism” all about?
SANJANA NAGENDRAN : ARTISM started its journey with interiors and to tell about “Artism” it has 5 elements which we believe in the principle of interior design Scale Balance Rhythm Emphasis Harmony.
We launched as artism luxury interior we established in December of 2019.To speak more about Artism luxury interior as in the market we stand out due to smart technology emerging with our designs.We combine the modern interiors with smart lighting, lighting technology designed for energy efficiency convenience and security.This includes high efficiency fixtures and automated controls that make adjustments based on conditions such as occupancy or daylight availability, we understand the most important element of interior design would be a functional space,colour after functionality of the space, next is style,light , texture & patterns we are one stop solution for interior in the most efficient way.We do modular to carpenter finishes we mix and match all the elements give your dream home in just 45-60 days.
MYPENCILDOTCOM: What influenced you to begin this magical journey of yours? How has “Artism’s” journey been till now? Tell us more about it.
SANJANA NAGENDRAN: I started off my journey full time after my college, to begin with I always had a fire deep inside me that told me there is always space in this world where I can establish something that could build the right bridge to the consumer.Technology & combination of design always matters as we entered 21st century and wanted to always create something new. As a professional designer I always had this word in my mind I have an idea but how will I sell it , or the prospect would believe in this technology so built every block from scratch and got artism this far. Artism journey has had its ups and downs as all entrepreneurs are enthusiastic to learn new things. As an individual, I always saw my dream to be a reality. I’m an independent woman, always had an entrepreneurial zeal inside me since 2019.
Entrepreneur Partners , founders & Support?
MYPENCILDOTCOM: How many founders are there? How much support have you received from your family?
SANJANA NAGENDRAN: Much love to my mother who believes in me and my partner Pavan Kumar And my mentors Abhishek Kaul & Ralph who gave me the courage to establish a venture on my own.They always thought me you can unlearn and relearn things but never give up. We have team of 5-10 employees who are subject matter expert at their design
MYPENCILDOTCOM : How many hours a day do you work on an average? What is your day to day routine?
SANJANA NAGENDRAN : We all start off our day with meditation & positive affirmations and by scheduling the events and following up with our business routine.At Artism we also believe in mental health awareness where we take our breaks get some fresh air , and end our day at factory where we spend average 5 hours in establishing new products to our catalogue and that’s how we spend our day.
MYPENCILDOTCOM: Where do you see “Artism” 5 years down the line?
SANJANA NAGENDRAN : ARTISM vision 5 years down the line is to create a smart home that allows homeowners to control appliances, thermostat, lights,and other devices using a smartphone or tablet through an internet connection. Smart home technology provides homeowners with convenience and cost saving and mainly to avoid security risk,some home automation systems that could alert the homeowners if any motion is detected the alarm would buzz to the homeowners. We would love to combine design and smart homes.
MYPENCILDOTCOM: As an interior designer, what piece in your portfolio are you most proud of?
SANJANA NAGENDRAN: RED LYNCH HERITAGE STAY- This was my first project where as I had to redo the home with complete new interior the owner was Gemini Ganesan the Tamil actor who owned the property at Kodaikanal.An old heritage home built over a hundred years ago and is located in a sprawling compound. A beautiful stone thrown pathway from the centre of the lake, a gracious English countryside home . It was a beautiful spacious independent bungalow with all the valley views. I started to design the elements of nature ,brick, wood plants , water, sunlight , whereas I chose earthy and modern decorating style, setting up from terrarium, wicker chairs & using sheesham wood. I began designing by using brick as a backdrop or could say focal point ,floral patterns to the linen, and French windows gave an aspect for natural lighting.TADA!!the home was done in the span of 3 months.
MYPENCILDOTCOM : . Who has been your inspiration all these years and kept you going even after the setbacks?
SANJANA NAGENDRAN: My inspiration has always been Priyanka Chopra her words keep the fire inside me ignited where she refers herself to phenix , some of the lines which defines an independent artist or an entrepreneur you can be anything, you fall , get up, make mistakes, learn from them,be human and be you. All the choices she has made and has shown creating the world of legacy, she said don’t try to squeeze into a glass slipper, instead shatter the glass ceiling.
Sustained business during Pandemic?
MYPENCILDOTCOM: How much did this pandemic affect your business? And how did you come out stronger when your business grew stagnant?
SANJANA NAGENDRAN: Covid has impacted many lives and mine was no different in this matter. I too came to a stagnant zone for some time. Later, I understood that it was time to fight and bring more. And within no time, my luxury collection came out. I kept my motivation high and came up with new ideas for my business even during the lockdown.
MYPENCILDOTCOM: You’re an inspiration. What would you like to tell the younger generations and our readers?
SANJANA NAGENDRAN: Don’t be afraid of solitary journeys, being responsible for your success and failure makes you stronger, women or men should be financially independent.